Get Brand Ready

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Here is my website: [PASTE YOUR URL]
Read it, then write one paragraph answering "what is this brand?" the way I would say it out loud to a customer. Then list anything you could not work out from the site and need me to tell you.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Interview me about how my brand started. Ask me one question at a time, no more than eight questions total, and dig into the actual reason I started rather than the tidy version. When we are done, write the origin story as one or two paragraphs in my own words, using only what I told you.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Help me write a positioning statement. Ask me: what I sell, who it is for, what they would otherwise buy, and what is genuinely different about mine. Then write it as one paragraph in the shape "for [who], [brand] is the [what] that [difference], because [reason]." Give me two versions and tell me which is more specific and why.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

My brand does this: [DESCRIBE IN A SENTENCE OR TWO]
Write three candidate mission statements, one line each. Then tell me which one survives this test: would a competitor be able to say the same sentence? If yes, it is too generic. Rewrite the winner to fail that test.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

My mission is: [PASTE YOUR MISSION]
Help me write a vision: what the world looks like in ten years if this works. Ask me two questions first. If my answer turns out to just restate the mission, tell me so and recommend I leave it blank, rather than padding it.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Help me write real brand values. Ask me for three or four things we do that cost us money, time or sales but that we do anyway. Then turn each one into a value plus one sentence on what it actually changes about how we operate. Reject anything that cannot be evidenced by something we actually do.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Here is my brand: [PASTE YOUR ABOUT PARAGRAPH]
Write ten short taglines, under eight words each. Then cut the ones that would work equally well for any competitor, and tell me what is left and why.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Here is my website and a few of my social posts: [PASTE URL AND 3 TO 5 POSTS]
From what is actually written there, not what you think a brand like mine should sound like, give me: three to five words for how I sound, four "we are X, not Y" pairs, and any phrases I seem to avoid. Then flag anything inconsistent between the samples, because that is drift and I want to know about it.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Look at my website and product images: [PASTE YOUR URL]
Describe my visual world in plain words: the overall look, the photography style, what is in the frame, the lighting. Then tell me what my imagery should never do, based on what is already consistent. Mark anything you are guessing at with (CHECK THIS).

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

I need written rules for my logo and I do not have any. Ask me what logo versions I actually have, then draft: a clear space rule, a minimum size for screen and print, and a list of things nobody may ever do to it. Keep every rule short enough to fit on one line, and simple enough that a printer or a retailer can follow it without asking me.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Here is my site: [PASTE YOUR URL]
Identify the colours actually in use and give me hex codes. Then help me assign jobs: which is primary, which is accent, which is for text, which is for backgrounds, and which must never be a background. Mark any colour you are not confident about with (CHECK THIS), since a near miss on brand colour is worse than a blank.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Here is my site: [PASTE YOUR URL]
Tell me what typefaces are in use, as exactly as you can, and whether they are web fonts or system fallbacks. Then write one line each for when the display face is used and when the body face is used. Also tell me what to check in the font licence before using these inside product images.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Help me build one ideal customer, as a single real person rather than a demographic. Ask me questions one at a time, starting with who actually buys from me today rather than who I wish did. Cover their situation, what is genuinely bothering them, why they hesitate, and what finally makes them buy. Use my words for the pain points, not polished ones. Finish with a one paragraph story about them.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Here is who buys from me: [DESCRIBE YOUR CUSTOMERS]
Help me split that into at most three audiences and rank them honestly by who pays the bills, not by who is most interesting. For each: who they are, roughly how many, what they care about, the angle that lands, and where to reach them. If two of my segments are really the same people, say so.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

My competitors are: [LIST THEM, WITH URLS IF YOU HAVE THEM]
For each, read what they publish and tell me how they position themselves, what they are genuinely good at, and where they are weak. Then tell me what nobody in this market is doing. Be blunt. Do not flatter me, and do not invent pricing you cannot see. This is internal and never gets published.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

My industry is [INDUSTRY] and I operate in [STATES OR COUNTRIES].
List the rules that constrain how I can market and label: what the rule is, what it applies to, and who enforces it. Then the mistakes operators in my space make most often. Tell me plainly where you are unsure, and remind me where I need to check with a regulator or a lawyer rather than trusting you.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Here is my short voice summary: [PASTE FROM SECTION 8]
Expand it into something a machine could write from: five personality traits, voice attributes each with an example line, "we are" and "we are not" lists, how my tone should shift for a complaint, a launch and a compliance notice, phrases to never use, and words I love. Then write three headlines and three social posts in that voice so I can check whether it actually sounds like me.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.

You are helping me write part of my own brand's documentation. Follow these rules strictly:

- Use ONLY what I tell you and what is on the website or materials I give you.
- Invent nothing. Do not make up history, numbers, awards, claims or values.
- If something is missing, ask me for it, or write MISSING and move on.
- If you inferred something rather than read it, mark that line with (CHECK THIS).
- Write in my voice, plainly. No marketing filler, no superlatives.
- Short and true beats long and smooth.

Help me write down how I actually market today, not how I should. Ask me what I really do for content, email, social and launches, and let me answer "nothing yet" without fixing it. Then write it up as simple repeatable steps, and at the end tell me the single highest leverage gap, with one sentence on why.

Paste this into any AI assistant, answer its questions, then put the result in the box below and edit it until it sounds like you.